Using Community-Based Marketing to Lower CostsPeople shop and buy in a whole new way than they did just a few years ago. The days of old school marketing techniques like direct sales, tv, radio, and print are getting pushed aside for more technological methods. We all see it because we’ve moved in a new direction of searching, researching and buying. |
How One Groupon Campaign Almost Spelled Disaster
I recently came across an interesting article from the owner of a portland cafe called Posie’s and how Groupon almost bankrupted her business. |
Building an E-Commerce Community
I’ve been telling my clients that content is king for quite sometime now. It’s an old cliche that I heard back in the days from those big ad agency authority figures when search engine optimization was just a baby. While I still do agree to the basic concept of this mantra, I’ve begun to question that authority, at least in an e-commerce frame of mind. |
Tips on Driving Traffic to Your Site
So you now have a website and are scratching your head trying to figure out how to get your site listed at the top of the search engines. Although it may seem like a big mystery, there are things you can do for free to help others find your site. Although there is no magic bullet that you can use that will instantly give you top placement (unless you pay for it), here are a few, tried and true tips that you can use. |
