Archive for the ‘Marketing’ Category

 
 

Truth about Single and Double Opt-In

 
 

Email marketing is all about generating a list. Many companies will ask for your email address and use it only for their purposes, never sharing it with others. Still, there are those that will legitimately collect your email address only to sell it to other companies. To curb such practices, Congress passed the CAN-SPAM Act in 2003.

 

Landing Pages – Essential Marketing Tools

 
 

We’ve helped our clients put together many marketing campaigns over the years, from banner ads to email blasts and what we’ve found is that the most successful of these campaigns make good use of landing pages. These pages take the user to a particular section of your site that highlights the message in the campaign with a clear-cut call to action.