Using Community-Based Marketing to Lower CostsPeople shop and buy in a whole new way than they did just a few years ago. The days of old school marketing techniques like direct sales, tv, radio, and print are getting pushed aside for more technological methods. We all see it because we’ve moved in a new direction of searching, researching and buying. |
Building an E-Commerce Community
I’ve been telling my clients that content is king for quit sometime now. It’s an old cliche that I heard back in the days from those big ad agency authority figures when search engine optimization was just a baby. While I still do agree to the basic concept of this mantra, I’ve begun to question that authority, at least in an e-commerce frame of mind. |
