The creative components of your marketing plan play an integral part in an omni-channel strategy. A quality online presence means distilling all of your unique selling points into one coherent, visually appealing message.
Brands that have a consistent visual language (website, logo, business cards, social media, etc) make a more memorable impression than those that appear like separate entities.
Designs with proper placement of certain elements like calls-to-action, images, forms, etc play a direct link to heightened customer interaction.
When a site is designed poorly, users will instantly react negatively. A good design is one that works with the user, almost fading into the background as the user instinctively knows what to do and where to go.
A good design is polished down to the pixel. Font choice, color, spacing, all of these nuances may not seem that important, but they drastically affect the user experience.
Quality design builds a solid foundation for improvements, testing, and updates. When it is time to build a new product or service, the site will already have the strong base to grow.
The Creative components of your marketing plan are the visual representation of your company and your brand’s voice. As the saying goes, ‘a picture is worth 1,000 words’. Put your best foot forward with branded assets that are compelling and effective. Let us help you with your website design, logo design, and other creative needs.