Three-Fourths of all online traffic starts with a Google or Bing search. How well are you capitalizing on this?
Can the search engines and your customers find and navigate your site? It’s an important question and one you must get right. Here’s how we help. In order to improve visibility, we look at your site’s infrastructure, code, and the user interaction to find any problems and make the appropriate repairs. When this is done, not only can the search engines better navigate your site but your customers will find the site to be a richer experience. It really is a win-win.
Now that a search engine can properly crawl your site, does it understand what the content is about? To give them a hand, we look at the content and make sure it is properly structured, has appropriate headlines, and sufficiently focused on a page by page basis to name a few. With this, the search engines can send the right audience to your site. This doesn’t necessarily translate into more traffic but rather it fine tunes for targeted traffic.
Is your business a recognized leader in its field and area? This is the goal if optimizing for authority. No one really knows how the search engines calculate authority, although there are probably many signals. The type of links your site receives from reputable sources, social references and gestures (likes, comments, shares), the length of time the user stays and their interaction on your site. These are all drivers of authority ranking.
How many times have your seen an email like this:
These emails promise ridiculous results that can do more damage in the long-term, possibly removing your site from results under penalty. We don’t work like that. We focus on technology, relevancy, and authority to build future-proof optimization.
We’d love to work with you to implement a plan for long-term strategic growth.