One Hour Marketing For Your Online Business

As a business owner it’s hard to know how best to spend your time on internet marketing. You already have so much on your plate. So we put together some segments and suggestions of how we might break down online marketing into an hour a day or less. We created a weekly schedule with some ideas and tips of how you can manage your time in a way that is both beneficial for short and long term gains. This can be used as a roadmap or use it as a guide to build your own schedule. One hour marketing is simple and effective.

One Hour Marketing That Works for Busy Professionals

Monday: Brainstorming

Pick two content building techniques in this list that best compliment your business:

  • Answer questions on forums or comment on articles using your business name
  • Present original research on your website
  • Send out a newsletter
  • Post on your blog.
  • Provide how-to’s and tutorials
  • Create a simple video

Once you have picked your two techniques for the week, it’s time to start researching. Spend the hour brainstorming what you want to include in your offerings. Review your competitors and see where their strengths and weaknesses are. Visit their sites and look at their blog, informational material, and other content. For example, if you find that your strongest competitor is not taking full advantage of a blog, this could be a tremendous opportunity for you to capitalize on this omission. You don’t need to create the content in this time, just spend this time understanding what your competition is doing and not doing. It helps to write down what you found and where you see opportunities.

Tuesday: Content Creation and Link Building

Today’s your day to create that content you brainstormed from the day earlier. Obviously, some of these items could take longer than an hour to do, but spread it out over the course of a few days if you need to. The key here is to get into the habit of content creation and link building. A good rule of thumb is 500 words for your standard article. Of course, do what you feel is justified for the particular content you are creating.

Some additional tips: If you’re spelling or grammar is not up to speed, take the little extra time to either have someone else read over your content or send it to a professional to clean it up. Content is great, but appropriate spelling and grammar are critical to portray your business as sophisticated and professional. Tone is also not something to overlook. Each company has a personality and this personality should come through in all the writing you do on your website.

Wednesday: Customer Touchpoints &
Email Marketing

Spend 30 minutes thinking about all the ways your current customers interact with you.  Just to name a few…

  • email communications
  • landing pages
  • voicemail messages on your phone service
  • how your employees answer the phone or leave messages
  • your blog
  • delivery of your product

Analyzing these interactions of current customers will help you realize how you can add value to their experience.  Maybe you can test the call to action on a landing page with a new offer or make it stand out more with a new color or font.  Perhaps you can surprise your customer by offering overnight shipping for no extra charge or include a coupon for a future purchase in your packing material.

Example of a Landing Page

For another 30 minutes, review your onboarding emails (newsletters) and see how many were opened and if you got traffic to your website from them.  Onboarding provides a way for you to reach your customers in a series of emails to help them understand your product, offer support or cross sell other products.  According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. It is the single best method for repeat visits to a site.  If you don’t have onboarding emails, begin setting up a series of emails to welcome your customers to your brand.  This way you can help them use your product, engage in your community or learn about your other offerings which ultimately will lead to loyalty.

Once you have reviewed the statistics, understand where the strengths and weaknesses lie within those newsletters. Which button is clicked the most, which the least. Which newsletter generated better traffic than others? Take it a step further and consider improvements or test cases. Perhaps a different color button (an orange button gets the most clicks – did you know that?), a different mixture of text and graphics, an updated look, etc.

Thursday:  Social Media

Twitter: 20 Minutes

  • Retweet 2-3 tweets that you like relevant to your business
  • Follow 5-10 people

Don’t forget to use hashtags so people might be able to find your post if they are browsing that particular topic (always include hashtags of any conference you are attending (example #AdobeSummit) so your tweets will show up in the feed of the conference)

Facebook: 20 Minutes

  • Comment and like a few posts
  • Add friends
  • Post one personal status update

Instagram, LinkedIn or Youtube: 20 minutes

  • Check out the comments section in other people’s feed and leave a comment yourself

Friday:  Paid Search or Other Advertising

For 20 minutes compare week over week campaign stats.  Does anything standout?  Was there an increase or dip of any kind to your website?  Did any changes you made last week reflect in this week’s data?

For 20 minutes focus on a top spending campaign optimizing, maybe by adding negative keywords and website exclusions or turning off underperforming ads altogether.

Spend 20 minutes looking at search news like Search Engine Land or visiting Matt Cutt’s webmaster YouTube video page.  Are there any new opportunities to opt into?  See if there are any changes that might affect your web presence and develop a solution to curtail it.

Alternate Switch Out Day:  Product Enhancements and Promotion

30 minutes –Consider how to improve the tools on your site. What new features could you employ that would make the user experience more enjoyable? You could implement a simplified checkout procedure.  Review the speed of your site (webpagetest.org) and consider optimizing any slow pages.  Add a photo gallery so your visitors have visual representations.

30 minutes – Brainstorm for your products or services. Do you have new features, services or products you’ve recently launched? What would be the most helpful or complimentary enhancements that your customers would love?  Now, what would be the best way to promote your new products or services?  Gather resources for updating your website, advertising, blogging and releasing info on your social media channels.  Create an email launching your products that could go to your existing customer base.

Conclusion

Remember, even if you don’t have an hour a day to spend on marketing, try to carve out anything you can, whether that’s 30 minutes a day or 1 hour a week.  Focus on the things driving your revenue and see if there potential in addressing even one small subsection of potential customers.  A little bit of work over a month or years’ time can really add up!

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