User-Centered Design – Form Following Function

This is not your brother-in-law’s second cousin’s son’s website design.

This is how we help:

A website is a window into how your business is run. Nowadays, it is the first impression. Focusing on the user’s experience should be priority number one. When a user feels smart and sophisticated, they tend to stick around. When they feel less than that, the visceral negative reaction begins to harm trust and brand perception almost immediately.

There is almost nothing more important than understanding who your customers are and providing a user experience that meets their needs. Our approach goes from the functional aspect to the form, or look and feel. Our overall goal is simplicity, meeting these four requirements first: visibility (do I know where to click next), accessibility (am I getting confused along the way), legibility (do I understand what the website is saying), and finally language (do I trust them and are they speaking to me). Once we’ve developed the architecture around these requirements, we build it in a clean and current prototype using pixel precision (yes, we zoom in the designs that close). We then get feedback on the positive aspects and look at suggested alternatives before we execute the final design, saving our clients both time and money. The end result is, hopefully, a well-received and successful user experience.