Posts Tagged ‘Marketing’

 
 

Using Community-Based Marketing to Lower Costs

 
 

People shop and buy in a whole new way than they did just a few years ago. The days of old school marketing techniques like direct sales, tv, radio, and print are getting pushed aside for more technological methods. We all see it because we’ve moved in a new direction of searching, researching and buying.

 

How One Groupon Campaign Almost Spelled Disaster

 
 

I recently came across an interesting article from the owner of a portland cafe called Posie’s and how Groupon almost bankrupted her business.

 

Landing Pages – Essential Marketing Tools

 
 

We’ve helped our clients put together many marketing campaigns over the years, from banner ads to email blasts and what we’ve found is that the most successful of these campaigns make good use of landing pages. These pages take the user to a particular section of your site that highlights the message in the campaign with a clear-cut call to action.