Posts Tagged ‘SEO’

 
 

Using Community-Based Marketing to Lower Costs

 
 

People shop and buy in a whole new way than they did just a few years ago. The days of old school marketing techniques like direct sales, tv, radio, and print are getting pushed aside for more technological methods. We all see it because we’ve moved in a new direction of searching, researching and buying.

 

Tips on Driving Traffic to Your Site

 
 

Tips on Driving Traffic to Your Site

So you now have a website and are scratching your head trying to figure out how to get your site listed at the top of the search engines. Although it may seem like a big mystery, there are things you can do for free to help others find your site. Although there is no magic bullet that you can use that will instantly give you top placement (unless you pay for it), here are a few, tried and true tips that you can use.

 

Landing Pages – Essential Marketing Tools

 
 

We’ve helped our clients put together many marketing campaigns over the years, from banner ads to email blasts and what we’ve found is that the most successful of these campaigns make good use of landing pages. These pages take the user to a particular section of your site that highlights the message in the campaign with a clear-cut call to action.

 

How to Research and Select Keywords

 
 

How to Research and Select Keywords

We’ve had a number of inquiries from our clients who want to start an seo campaign about how to select appropriate keywords. We like it when our clients want to understand the process, so we felt this warranted a discussion as keyword selection is one of the most crucial aspects of a successful search engine optimization and marketing campaign. The keywords you choose will power your seo, link building, sponsored ads, press releases, and more. Thus, keyword research and selection must be carefully examined.